Snapchat has unveiled a new initiative called 'Lens Creator Rewards' that aims to reward Snap AR creators in India. This program offers cash rewards to creators who use the Snap AR platform to develop filters and augmented reality (AR) experiences for Snapchat users worldwide. With the goal of generating revenue close to $1.13 billion in the third quarter of 2023, Snapchat has been actively introducing new features and engagement strategies.
Lens creators in India have the opportunity to win up to $7,200 every month if their lens performs well in India, Mexico, and the US. The rewards program is open to both new and existing members of the Lens Studio community, which spans nearly 40 countries including India.
Snapchat has witnessed a significant rise in AR creators emerging from different parts of India. The platform's AR community comprises more than 300,000 creators, developers, and teams globally, and its users are fond of Lenses built by this community. The Lens Creator Rewards Program aims to acknowledge and appreciate the value that AR creators bring to the platform.
Snapchat's decision to launch this rewards program in India comes as no surprise, given the growth observed in the Indian AR creator community. According to Joseph Darko, Global Head of AR Developer Relations at Snap Inc, the Indian AR creator community experienced a 60% growth in 2022.
Snapchat's revenue for the quarter ending June 30 reached $1.07 billion, surpassing analyst expectations. The platform's daily active users also increased by 14% year-on-year, reaching 397 million in the second quarter.
The Lens Creator Rewards Program is part of Snapchat's ongoing efforts to incentivize creators, particularly those who develop engaging and viral filters. By providing cash rewards, Snapchat aims to inspire innovation and creativity among AR creators, leading to more captivating AR experiences for its users worldwide.
Snapchat's move to launch the rewards program in India reflects the company's recognition of the immense talent and potential within the Indian AR creator community. As more and more creators join the Lens Studio community, Snapchat expects to see even greater innovation in the AR space.
In conclusion, Snapchat's Lens Creator Rewards Program in India aims to foster creativity and inspire AR creators to develop exciting experiences for Snapchat users around the globe. With cash rewards of up to $7,200 per month, this initiative serves as an incentive for the Indian AR creator community to continue pushing boundaries and crafting engaging augmented reality filters.
