The Nairobi County Government is set to launch its own television channel and radio station following the recent passing of a motion by the Members of the County Assembly. The motion, initiated by Nominated MCA Joyce Kamau Muthoni, aims to reduce the hefty amount spent by the county on advertising. By establishing their own broadcasting platforms, the county aims to cut costs and increase the dissemination of information to residents.
The motion proposes the creation of the Governor's Digital Press Unit, which will function similarly to the President's Press Unit. Alongside this, the County Television and Radio Broadcast Directorate, as well as a Customer Service & Complaint Directorate, will be established. These entities will work together to ensure effective dissemination of information, civic education, and public participation in county affairs.
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One of the main reasons behind the motion is the significant expenditure on advertising, amounting to over Sh141 million in one financial year. This substantial amount could be better spent on other developmental projects within Nairobi. By utilizing county broadcasting channels, the governor, deputy governor, and MCAs will have the opportunity to reach a wider audience while showcasing their initiatives and services.
Additionally, the county commercial broadcasting network is expected to generate revenue and provide employment opportunities for residents. The station can be customized to attract social investors, businessmen, and even the national government due to Nairobi's prominence.
During the assembly debate, some members emphasized the need to recruit professionals in different sections of the stations' operations to ensure high-quality content production. They also highlighted that the establishment of these channels would bridge the information gap between different regions within the county. Residents living in one area will be better informed about the activities and achievements of the governor and other government officials in distant areas.
The Nairobi County Television and Radio stations are not only expected to enhance communication within the county but also provide a platform for revenue generation and employment opportunities. The motion's implementation will bring about a positive change in how the government communicates with residents and how residents access information about their county.
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